may a hiding logo subtly in adversement increase consumers ?

What strategies do companies adopt to position themselves well in the market through marketing linked to selective attention? Whats the models of psychological selective attention, and what is its role in the economy? How do companies apply strategies and techniques to influence the memory of the consumer?—

first lets answer about this question what is selective attention ?

Selective attention is a particular form of attention characterized by its ability to filter out irrelevant information and focus on a specific stimulus. Imagine yourself in a noisy room, for example, at a party. You are talking with a friend, but multiple conversations are happening around you. Selective attention allows you to focus on your conversation with your friend while ignoring the other discussions reaching your ears.

What is selective retention?

Selective retention refers to the tendency of people to remember information that closely aligns with their needs, beliefs, interests, and values. To continue with our movie example, if you like a song, you are more likely to remember a trailer for a movie about that song than someone who prefers another song 

The Role of Cognitive Control

Cognitive control is an essential element of selective attention. It allows attention to be directed toward relevant stimuli and maintained on these stimuli despite distractions. This cognitive control involves the ability to plan, initiate, and adjust actions according to goals and situational demands. It also enables resisting impulses and focusing on tasks at hand, even in the presence of distracting stimuli.

Inhibition and Suppression of Distractions

Inhibition is a crucial cognitive process for selective attention. It enables the suppression of irrelevant information and distractions that could interfere with the processing of target stimuli. In other words, inhibition allows unwanted information to be « filtered out » so that focus can remain on relevant information.

The early filter model, proposed by Broadbent (1958), posits that filtering occurs very early in processing, before information is analyzed semantically. According to this model, only stimuli selected by attention are processed in depth, while others are blocked.

The late filter model, proposed by Deutsch & Deutsch (1963), suggests that all stimuli are processed to a certain level, including irrelevant stimuli. Filtering then occurs after semantic analysis, and only the stimuli relevant to the task are selected for conscious attention.

Attenuation Theory (Treisman, 1964)

The attenuation theory, proposed by Anne Treisman in 1964, offers an alternative to early and late filter theories. It suggests that all stimuli are processed, but some are attenuated—that is, their intensity is reduced. Stimuli relevant to the current task are processed at maximum intensity, while irrelevant stimuli are processed with lower intensity.

 zegarnik effect : 

The Zeigarnik effect refers to the psychological phenomenon where people tend to remember unfinished or interrupted tasks better than completed ones. This effect, named after psychologist Bluma Zeigarnik, suggests that incomplete tasks create a sort of cognitive tension that keeps them more prominent in memory until they are resolved.

and now lets discover 

Ebbinghaus Forgetting Curve

The Ebbinghaus forgetting curve is a graphical representation of the forgetting process. The curve demonstrates the declining rate at which information is lost if no particular effort is made to remember it. The forgetting curve was defined in 1885 by German psychologist Hermann Ebbinghaus (1850-1909) in his book Memory. 

Now, imagine a graph where the vertical axis represents how well you remember something, and the horizontal axis represents time. Right after learning, you’re at the peak of the graph, but as time goes on, your memory of that information starts to decline, creating a curve that dips downward.

and now lets break this if Can we break this equation down

Certainly, let’s dive into the core of the topic more deeply a hiding logo subtly can actually make consumers focus more on it and improve recall this tactic leverages a psychological phenomeon called the zagrnik effect 

and now lets see how can we apply selective retention and zegarnik effect and early filter model into one advertisement using a single picture is a clever way to create a powerful, memorable ad. Here’s how these concepts could work together lets describe this pictures

In this picture, we applied selective retention and the Zeigarnik effect. There’s a wallpaper of a lion behind the logo, symbolizing power and presence, while the logo itself is intentionally left unfinished

In this picture, we applied selective retention for people who love cars, the Zeigarnik effect by leaving the logo of macdonald unfinished, and Broadbent’s early filter model

In conclusion, we can apply a new technique in marketing and advertising to enhance consumer memory. This approach suggests that we can integrate classic theories with modern techniques, using visuals in advertisements or public spaces that consumers see while in transit, such as from their cars